I was in Europe this past December for the first time and these ideas first became evident to me in Zurich. It seems like this is a topic that has been covered quite extensively in the blogosphere; so now I will chime in. My host in Zurich had a small, well-appointed flat just a few minutes from downtown Zurich. What he did not have in the flat was a television, but what interested me was that he had no cable of any kind. The lack of cable created the conditions for these ideas to take form.
Honestly we were so busy most of the time that we really never found many free moments to sit and watch television. Towards the end of my trip, my host invited a few friends over to the flat for dinner (I cooked) and maybe some drinks. The events of that evening are the subject and inspiration for these ideas. After dinner we all brought out our various devices: Iphones, Laptops, etc. and began to share things. We shared from youtube, vimeo, Pandora, band websites, music videos, etc. In a way we were each a video deejay with our own channel. Our social time together was spent taking turns viewing the content of one another’s channels. At one point there were a couple people playing songs, or music videos that we had heard in a club the night before and that would spark a certain conversation. Then someone would play a youtube video of Danny Macaskill performing a crazy stunt on a bicycle that also had a great soundtrack; that would take the conversation a different direction. This type of sharing is something that we frequently perform through our social channels like facebook, twitter, instagram, tumblr, etc. The difference is that this time we were all together in a physical space where we could share comments spontaneously and in real time.
I HAVE ALWAYS BELIEVED THAT ONE OF THE MOST POWERFUL USES OF SOCIAL MEDIA CHANNELS IS TO TAKE A VIRTUAL CONNECTION AND USE THAT TO CREATE A CONNECTION IN THE PHYSICAL WORLD.
This type of physical social experience completes the cycle of the virtual social experience that was initiated through our social media channels. These powerful connections are the future of entertainment and thus sites and companies like: Netflix, Rockify, ACl Archive App, YouTube, Vimeo, We Are Austin Tech, and many others will continue to be very successful. Not only those sites, and companies, but their content providers will be rewarded handsomely for understanding this new consumption model. The next thing I want to see is on-demand only cable. I want to be able to buy ESPN, and one or two other networks on a monthly, on-demand, or pay per use plan. If someone can figure out how to do that and make it all stream from mobile devices to our flat screens, they will win.